As a family law attorney, your business is built on relationships with your clients and your community. Whether you specialize in divorce, child custody, or adoption, you’re helping people navigate some of the most personal and challenging moments.

For estate planning attorneys, social media can be transformative in reaching a broader audience, demystifying complex legal concepts, and setting themselves apart in a competitive market. With nearly 4.5 billion active social media users worldwide, engaging on these platforms allows estate planning attorneys to connect directly with potential clients, educate the public, and build a recognizable online presence.

Marketing can be a headache—especially when your focus is on practicing law, not selling it. But the truth is, effective marketing is critical if you want to grow, retain clients, and stay top of mind in a competitive field. An organized, strategic marketing plan will help you not only attract new clients but also keep existing ones engaged and build a brand that clients trust.

Here’s how to set up a marketing plan that’s both effective and sustainable.

LinkedIn is more than just a place to post your résumé; it’s an active community where you can position yourself as an industry thought leader and connect directly with potential clients. By optimizing your profile, sharing valuable content, joining groups, publishing articles, and engaging with others, you’ll build a reputation that attracts clients and boosts your firm’s credibility.