Improving your client intake process is about more than efficiency—it’s about building trust, creating a positive first impression, and showing prospective clients that you genuinely care. And the payoff? More inquiries, higher conversion rates, and a reputation for being an estate planning attorney who not only delivers great results but also provides exceptional service from the very first interaction.

Key Performance Indicators provide the clarity and focus you need to run a thriving law firm. By tracking the right metrics, you can uncover inefficiencies, capitalize on growth opportunities, and ensure your practice is moving in the right direction. The key is to start small—choose a few KPIs that align with your goals and track them consistently. As your firm grows, you can expand your efforts to include more detailed metrics.